Medicare Enrollment is far more complicated than most people realize. Yet new retirees are largely unprepared to deal with this mandatory health care program, especially if they've been automatically covered by health insurance at work. For producers, the hidden beauty is everyone turns 65 and the conversation can easily lead to a discussion about retirement planning.

Regardless of how healthy your clients are now, they must prepare for serious medical costs in retirement. These costs can be one of the most critical aspects of retirement planning. All it takes is one unexpected, large medical expense to decimate a client's assets and derail a financial plan.

- More than half of pre-retirees find Medicare confusing or completely baffling

- Two out of three can't identify what part of Medicare covers hospital care

- 70% or more don't know what part covers doctor visits

- Less than 10 percent understand the benefits of Part C/Medicare Advantage

- Many financial professionals don't know the answers to these questions either.

- Response rates can be as high as 8% to Medicare Enrollment direct mail  

- Many consumers will respond by phone, mail and online on the same day

- 58% of all US households will be enrolled in a Medicare plan by 2026 

- That's about 35 Million households with combined assets in the TRILLIONS.

- Be the professional that can answer the questions these households ask.

Any professional working the retirement income planning niche needs to understand how Medicare works.  Moreover, they need to understand how the conversation can easily turn into a discussion about a long term retirement plan.

Medicare Marketing can  produce some the highest response rates in the industry. Some producers see rates as high as 8% with consistent, effective marketing reaching local prospects ready to meet.

Over 42,000,0005 households in the United States that have liquid assets between $50,000 and over $3,000,000. Almost 18 million households have someone turning 65 in the next 5 years.